1.1 Benefits of online advertising and Google Ads
Online advertising allows you to show your ads to users who are likely to be interested in your products and services, and filter out those who are not. Additionally, you can track whether those users clicked on your ads. Online advertising also gives you the opportunity to reach potential customers who use multiple devices, such as desktops, laptops, tablets, and smartphones.
Benefits of Google Ads
Google Ads allows you to take advantage of the benefits of online advertising: showing your ads to the right users, in the right place, at the right time. Google Ads offers several benefits. Below, we present the main ones:
1. Target ads
Targeting allows you to display your ads and reach people with specific interests, that is, people interested in your products and services, and show them relevant ads.
Google Ads offers different forms of targeting, which we’ll go over in more detail later. Below, we will discuss the alternatives available with online ads that can help better target your marketing campaigns:
Keywords: These are words or phrases related to your products and services, used to display your ads when customers search for those terms or visit relevant websites.
Ad Placement: Show your ads on Google search results pages and websites that are part of the Google Search Network and Display Network.
Age, location and language: Choose the age, geographic location and language of your customers.
Days, times and frequency: Show your ads during certain times or days of the week and determine how often you want your ads to appear.
Devices: Your ads can appear on all types of devices. You can precisely define the devices on which you want your ads to appear and when you want them to serve.
2. Control costs
Google Ads gives you control over your investment. There is no minimum investment and you can choose how much to invest per month, per day and per ad. You only pay when a user clicks on your ad.
3. Measure success
With Google Ads, if a user clicks on your ad, you’ll know. If a user clicked on your ad and then took an action valuable to your business (purchased your product, downloaded your app, or called to place an order), you’ll be able to track that action as well.
By seeing which ads were clicked and which weren’t, you’ll also quickly know where to invest in your campaign. In return, this will allow you to increase your return on investment.
You can get other valuable data, including how much it costs you, on average, for advertising that drives online purchases or phone calls from your customers. You can also use analytics tools to gain insight into your customers’ purchasing habits, such as how long they research a product before purchasing it.
4. Manage campaigns
Google Ads also gives you tools that let you easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Customer Center (MCC) administrator account is a powerful time-saving tool. It allows you to easily view and manage all your Google Ads accounts from one place.
You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop app that lets you make edits to your account quickly and conveniently. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your edits to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo various edits while editing campaigns.